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Hong kong tourism board4/1/2024 We also encourage them to discover some of Hong Kong’s coolest neighborhoods like a local, to find the best places to shop, dine and sight-see," said Craig Hewitt, co-founder of Wego. "Specifically, we hope to stimulate interest amongst travellers for the city’s halal offerings, family-friendly delights and cultural tourist avenues. Meanwhile, the campaign also runs the gamut of content marketing, social media contests and influencer outreach. Wego said it has prepared 360 marketing activities while its online co-markeiting component includes a tailor-made series of promotional activities targeting young travellers and families. Launched under the theme "Summer Fun", the campaign will feature bundle promotion programmes to highlight "hidden spots" in the city for travellers to be "soul cool". The Hong Kong Tourism Board (HKTB) has teamed up with online travel marketplace Wego in a new destination marketing campaign this summer for travellers from Indonesia, Malaysia and Philippines.
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